In May 2017, IDRB partnered with the Jibal Rif Association and several associations to sponsor the festival “Ithran Nsenhaja” (Stars of Senhaja). The goal of the festival is to celebrate the linguistic and cultural heritage of the Senhaja region of the Hoceima province.
This year the festival began in Bni Bounsar (May 5-7) and concluded in Targuist (May 8-10). The festival included athletic races, games, a cultural competition, and an exposition of local products. Participants included local artists, who performed skits and songs in Tasenhajit (Senhajiya, also known as Shilha).